Make It So

A significant number of my clients are entrepreneurs who are in the early stages of coming to grips with “I can do anything but I can no longer do everything.”

They are torn between wanting to maintain their website themselves (and as a result nothing gets done) vs ‘letting go’ and outsourcing website maintenance to someone else.

When I acquire a new client, it’s not uncommon to see their website’s masthead promoting an event that happened two years ago, or their ‘Upcoming Events’ page displaying events four years ago. I once was discussing website updates with a new client and casually mentioned their Saturday office hours, to which they replied “We haven’t been open on Saturday for five years.”

I understand. They are focusing on running the business and all that entails, and don’t have time to focus on the website. I usually use two analogies:

1. In Star Trek TNG, Jean-Luc Picard would say, “Make it so” and his crew would make it so. I tell the entrepreneur that her job is to simply say to me “Make it so”, and my job is to do it.
2. Using another Star Trek analogy, you never saw Captain Kirk dash into the engine room, push Scotty aside and work on the engine himself.

If this resonates with you, I understand. If you are to the point where you have hired a Virtual Assistant (or are considering doing so) then it’s also time to hire a Virtual Webmaster. Then you can focus on your business without making excuses for your website.